About Sidonie
I realised long ago that even when I was trying to be very quiet, everyone could still hear me. So, I figured I had better work out how to take a trait and a talent and turn it into something that served more than me.
My voice has taken me to some far-flung places and allowed me to meet and work with some incredible human beings. From the United Nations Youth Assembly to operas in outback Australia and cabaret in many a (Spiegel)tent. Beyond the thrills and challenges of a performing career, some of my most precious experiences have come from the collective act of making music, and from helping people find and embrace their voice — on and off the stage.
But the range has never stopped at music.
At 21, I landed in the fast-paced and ruthless world of PR in London. From there I became employee number three in a UK technology start-up, living through multiple rounds of venture capital and an eventual international acquisition, and taking on everything from client services to coding along the way. I learned to build relationships with FTSE 100 companies, make sense of complex technology and turn ideas into revenue.
Back in Australia, I returned to my roots in the arts and cultural sector. I co-founded a production house and an arts management and PR business, helped build two independent festivals into enduring cultural events, and guided a major arts institution through crisis, COVID and record-breaking growth.
For a long time, I thought the common thread through all of this was communication. I now think it is something broader.
Much of my career has involved stepping into complexity, identifying what matters and constructing meaning from it. I’ve learned to move between different kinds of information and different ways of seeing: creative and commercial, human and organisational, qualitative and quantitative. To ask questions, notice connections and keep asking why — why now, why it matters, who it serves, and what that means for what comes next.
That is what I bring to my work now.
I work with leaders and organisations when what happens next matters — bringing together different perspectives, making sense of what is happening and creating clarity about the way forward.
The range has always been the point. Every world I have worked in has given me another language, another lens and another way of understanding what might be happening in yours.
My job is to help you work out what matters, what it means, and what you want to do about it.