About Sidonie

I realised long ago that even when I was trying to be very quiet, everyone could still hear me. So, I figured I had better work out how to take a trait and a talent and turn it into something that served more than me.

My voice has taken me to some far-flung places and allowed me to meet and work with some incredible human beings. From the United Nations youth assembly to operas in outback Australia and cabaret in many a (Spiegel)tent. Beyond the thrills and challenges of a performing career, some of my most precious and life changing moments have come from the collective experience of making music, and from helping people find and embrace their voice — on and off the stage.

But the range has never stopped at music. From diving into the fast paced and ruthless world of PR in London at 21, to finding myself as employee number three in a UK tech startup, complete with multiple rounds of venture capital and an eventual international acquisition, taking on every role from client services to coding along the way. I learned that my voice could secure FTSE 100 client relationships and revenue streams and make meaning of complex technology.

Caring for my dying mother led me back to Australia and offered a reset of sorts - back to my roots in the arts and cultural sector, where I co-founded a production house, an arts management and PR business and built two independent festivals into enduring cultural events. I helped guide a major arts institution through crisis-comeback, COVID, and record-breaking growth, and raised millions in revenue in a time where the cost of living challenged everyone’s status quo. If the rare bird thing is true, it’s because the range has always been the point. It allows different thinking into rooms it would never otherwise have the opportunity to enter.